Marketing with Alisa Vicente

Let’s dive into a case study that takes us back to 2017 when Pepsi launched its highly controversial “Kendall Jenner Ad” campaign. This marketing effort aimed to address social issues and promote unity but ended up facing immense backlash and criticism. Today, we’ll examine what went wrong and explore valuable lessons we can learn from…

Hey there! Welcome to the world of digital marketing where Artificial Intelligence (AI) is causing a revolutionary shake-up. AI has become the secret ingredient that empowers businesses to level up their marketing game, optimize campaigns, and deliver personalized experiences like never before. In this blog, we’ll dive into some exciting real-life success stories that showcase…

User-Generated Content (UGC) is an aspect of Web 2.0 that marketers must consider. An Integrated Marketing Communications (IMC) strategy should not only prepare for UGC, but should embrace and encourage it as it could lead to great success. So…what is UGC? UGC is any content, including images, videos, testimonials, artwork, and audio, that has been posted online on platforms…

Big data and the Internet of Things are two rapidly developing technologies that are revolutionising the way we live and work. These tools can be very useful for digital marketing if you can get your head around them. Big Data: the enormous amounts of data that are gathered from various sources, such as sensors, social media,…

Search Engine Optimisation (SEO) is about maximising a website’s visibility and ranking on search engine result pages (e.g. Google, Yahoo, etc.) when people search up keywords and phrases. It is an important factor to consider if you’re wanting your website to get traffic. Globally, 92.96% of traffic comes from Google Search, Images, and Maps, and yet 90.63% of pages…